Writer extraordinaire, Rob Paterson has a great post about the S.P.I.N.E. of Writing. on his blog. Rob points out that for a story to be successful it must have at least one of the following five elements of the SPINE:
Skills – If a story teaches the audience how to do something, whether it’s growing plants, judging wine, star-ship tactical combat, solving crossword puzzles, or how to get a good night’s sleep, then the audience will consider that story interesting.
Perspective – If a story offers a new way of seeing the world, or conversely, confirms or supports the way the audience already sees the world, then they will likely consider it interesting. In our lives, we only really know our own points of view, and stories let us see the world as others see it, that’s one of the wonderful parts about experiencing a story. On the flipside, we naturally want our own views of the world to be the correct ones, and stories that back up those views will resonate with an audience that wants those views to be true. (This might sound sinister to some, but most popular stories have a version of this buried inside them which acts as a comfort to the audience – “good will always triumph over evil”, “if you work hard you will succeed in life”, “there’s someone out there for everyone”, “there’s justice in this world”, etc.)
Information – If a story offers the audience knowledge about a subject they’re not familiar with, they will consider it interesting. This is different from Skills in that it isn’t teaching the audience how to do something, but giving them information about a topic or topics. This can be history, culture, fashion, sports, nature, geophysics, religion, and everything in between. If the audience is interested in this topic, or made to be interested in it by the presentation of the story, then they’ll stick with it.
Novelty – If the story offers the audience something new or that they haven’t seen before, they will consider it interesting. This can be any aspect of the story from way its told (character, plot, setting, style, structure, etc) to the content (skills, perspective, information) that is new to the audience. Give them something they don’t know, they haven’t seen done, or they haven’t seen done this way, and they’ll be on board.
Emotion – If a story can make the audience feel something, then they will find it interesting. (Although not always enjoyable.) All good stories should make the audience feel something at some point, and certain kinds of stories are even built around producing specific kinds of emotion. (Horror, Thriller, Romance, Erotica, Comedy, Tragedy, etc) If you can elicit emotions from your audience, and its emotions they want to feel (as opposed to disgust at the story…), then they’ll stick with it.
Sir Philip Sidney in An Apology for Poetry wrote that poetry should “teach and delight”. My mother told me once that writing has three levels- to entertain, to teach, and to transform. Very few books do all three, and many just are satisfied with the first one. Rob Paterson identifies with S.P.I.N.E. how there’s very specific ways you can take your writing from the mundane to the powerful. Just pick at least one!